Client: Vipp

Topics: Creative, Social, Campaign

No more trash talk

Within minutes after the Associated Press announced Biden as the winner of the 2020 presidential election, the Danish design brand, Vipp, made this announcement on their social channels.

The task /

As a design brand that prefers clean and tidy lines, Vipp had a reason to speak up, after years of trash talk overflowing media and social platforms. Their heritage trash can dating back to 1939 – displayed on MoMA since 2010 – became the canvas for a plea to start on a clean slate after the election.

  • Creative Idea
  • Copy
  • Art Direction
  • Social Media Assets
What we delivered

Results /

The image post spread like wildfire and without a single dime invested it reached a massive global audience and was picked up by international media. The idea lived on and even inspired other agencies years later.

Trump i dansk skraldespand fik sociale medier til at gløde